Introducing the exclusive Launch Edition in striking Ascari blue — a flagship Audi packed with premium factory upgrades and cutting-edge technology. Step inside to enjoy acoustic front door glass, power-adjustable front seats with driver memory, electric steering wheel adjustment, a panoramic sunroof, and a comfort centre armrest. Smart keyless entry with safelock and logo projection lighting adds convenience and style. The cabin features the full MMI Navigation Plus system with touchscreen and front passenger display, an augmented reality head-up display, Audi Smartphone Interface with integrated App Store, increased USB charging, and Audi Connect remote services, all enhanced by dynamic ambient lighting. Audio enthusiasts will appreciate the Bang & Olufsen 3D Premium Sound System with headrest speakers, while safety is comprehensive with adaptive cruise assist, a 360° top-view camera, Park Assist Plus, autonomous emergency braking, lane and cross-traffic warnings, and a full suite of airbags including front interaction protection. Outside, the S line styling with unique contrast finishes is complemented by Matrix LED headlights, digital OLED rear lights, privacy glass, and a sleek black styling pack on mirrors, roof rails, and trim. Adaptive air suspension ensures a smooth ride, paired with the futuristic e-tron sports sound system. Additional features include an anti-theft alarm, garage door opener, and Audi digital key. The Launch Edition flawlessly combines luxury, innovation, and performance in a truly rare and impressive package.