After the takeover of Rolls-Royce by BMW in 1998, it was soon becoming clear that the brand needed a new flagship to replace the Arnage-like Silver Seraph offered at the time. Four years later, in 2003, Rolls-Royce decided to revive the 'Phantom' nameplate for the brand's one and only tour-de-force, a full-sized luxury saloon to shuttle the elites of the world. Based on its own dedicated platform, the new Phantom made extensive use of lightweight aluminum in its construction, employing cutting-edge robotic manufacture and assembly, while maintaining the hand-finishing detail so well associated with Rolls-Royce. While keeping V12 power like its predecessor, displacement was enlarged to 6. 75 litres, an iconic number honouring the brand's heritage. Customization options were endless, with 44, 000 paint colours to choose, and a large variety of leather and wood options, potentially making each Phantom a one-of-a-kind masterpiece. The car has FSH.