Description
This is the all new Fiat 500e Giorgio Armani Collector's Edition.
Giorgio Armani and Fiat have joined forces to create what could be the best expression of “Made in Italy” on 4 wheels: 500e Giorgio Armani Collector’s Edition. Representing Italian design, style and craftsmanship, the new 500e Giorgio Armani Collector’s Edition stands out with the “GA” logo on the wheels and seats, while the Italian designer's signature appears on the dashboard, the interior of the doors and the rear window. Available in two unique and exclusive colours, Dark Green and Ceramic Greige, the exterior design of the 500e Giorgio Armani aims for subtlety and uniformity, to achieve a more monochromatic effect: pure, essential and in line with Armani's style. Stay tuned.
Key Features & Details
This is a limited-edition version of the all-electric Fiat 500e, created in collaboration with fashion house Giorgio Armani.
Exterior colours are exclusive: two bespoke finishes described as “Signature Green” and “Ceramic Greige” (a grey-beige tone) reflecting Armani’s palette.
Special badging and design touches: wheels with the ‘GA’ logo, interior details that evoke fashion tailoring (e.g., chevron stitching, premium materials).
Tech & features:
Fully electric powertrain (battery EV) with emphasis on design & sustainability.
Premium interior: eco-leather seats, high-end materials, bespoke dashboard inserts.
Standard advanced features: for example, full LED lamps, high-end infotainment (10.25-inch screen), branded audio system, driver-assist tech.
It merges automotive-mobility with high-fashion luxury: the line “Don’t drive it. Wear it.” clearly positions the car as a fashion statement rather than just transport.
The use of iconic sites in Milan (luxury hotel, Via Montenapoleone) highlights the premium branding and Italian heritage.
Limited-edition nature and designer collaboration boost exclusivity, which appeals in the luxury niche market.
The electric drivetrain aligns with current sustainability trends, giving the fashion brand collaboration a ‘future-proof’ angle.