Premium brand: BMW image, good build quality and materials (especially in the M Sport trim). Sporty styling: The “M Sport” badge, body styling, nicer wheels etc give it a more up-market and dynamic feel compared to base SUV models. Practical enough: 5 doors gives family usability; decent boot for its class. Good for everyday use: The 1.5 litre turbo is efficient and likely cheaper to run than larger engines, especially if your usage is a mix of commuting & A-roads.