Why Vertu Loves The New BMW X1 Vertu loves that from technology to comfort, the new BMW X1 never compromises. With a choice of exquisite upholstery materials and luxury trim elements, you can stage the inside of your X1 just how you like it. Every quality detail is unmistakable BMW, making the cabin a perfectly relaxing and tranquil driving environment. The new BMW X1 becomes a haven after a busy day's schedule. The new X1 also comes with BMW's latest on-board technology. From entertainment and navigation, to complete connectivity, everyone will be impressed with the systems at hand. Add BMW's Intelligent Personal Assistant for an even greater wow factor - after you say 'Hey BMW', the X1 will learn what you like, personalising your driving experience to you.