The Psychology of the Performance+ The A290 GT Performance+ is not the fastest EV you can buy. What it is, however, is something far more valuable: An electric car that reassures you that fun hasn’t been legislated out of existence. This is why it comes with: Michelin Pilot Sport 5S tyres Brembo four-piston brakes Alpine Telemetrics to analyse your driving A sport-tuned chassis built for engagement, not efficiency None of these things materially improve your commute. They improve your relationship with your commute. And in behavioural economics, that’s everything. Ethical Indulgence There’s a new kind of status in the modern world. Not excess. Not size. Not fuel consumption. The new signal is: I’m responsible… but I’m not boring. The A290 lets you enjoy performance while still telling yourself — and others — that you’re part of the solution. It’s indulgence without guilt. A hot hatch for the age of climate anxiety. Why It Exists Underneath, it shares a platform with the Renault 5. But psychologically, it’s something else entirely: The French answer to the electric Mini A small car with big emotional intent A reminder that driving can still be playful, even when silent With features like an F1-inspired overtake button for instant maximum power, Alpine is deliberately adding theatre to electricity. Because theatre is what makes ownership memorable.